Sky Deals for New Customers – Best TV & Broadband Offers 2026

Sky offers new customers a range of TV, broadband, and streaming bundles in 2026, with most deals tied to 24-month contracts. The headline offers start at £22 per month for television alone and climb to around £35 per month for combined TV and broadband packages. Understanding what is included, how long the commitment lasts, and where the best prices can be found requires a close look at the current market.

New customer pricing from Sky is generally lower than what existing subscribers pay. The difference can be significant — the same Essential TV package runs at £22 per month for new sign-ups and £28 per month for returning customers on a 24-month term. Comparison sites sometimes list exclusive deals that are not available directly through Sky, making it worth checking multiple sources before committing.

Below is a breakdown of the main offer types, current pricing, contract terms, and what new customers should expect over the life of their agreement.

What Are the Best Sky Deals for New Customers Right Now?

Sky currently structures its new customer offers around four main product categories. Each suits a different type of household, depending on whether the priority is television content, broadband speed, contract flexibility, or a combined bundle.

• Sky Ultimate TV – Television package with Netflix included. Starts at £22 per month on a 24-month contract for new customers. Includes Essential TV channels plus Netflix Standard with Ads.
• Sky TV & Broadband Bundle – Combined television and internet. The Essential TV plus Full Fibre 150 bundle is available at £35 per month for 24 months. Higher speeds increase the monthly cost.
• Sky Stream – Streaming-focused platform without a satellite dish. Requires broadband with at least 30Mb/s. A 31-day rolling contract is available, though monthly prices are higher than fixed-term bundles.
• Sky Broadband Only – Internet without television. Speeds range from 35Mbps (Superfast 35) to 1Gbps (Full Fibre 900). Pricing depends on speed and postcode availability.

Several important patterns emerge from the current offers:

• New customer deals are promotional for the duration of the minimum term, after which prices rise to standard rates.
• Bundling TV and broadband typically saves between £5 and £15 per month compared to buying each service separately.
• Sky Stream provides the shortest contract option at 31 days rolling, but the monthly cost is higher than equivalent 24-month bundles.
• Comparison sites such as MoneySuperMarket and Uswitch sometimes feature exclusive deals not listed on Sky’s own website.
• Existing customers rarely qualify for the same pricing as new subscribers, and loyalty offers typically require a cancellation request to access.
• Setup fees are often waived for online sign-ups or when ordering through a comparison platform.
• Annual price increases are standard — in April 2026, broadband rose by £3 per month and TV by £1 to £3 per month for existing customers.

What Is Included in the Sky Ultimate TV Package for New Customers?

The Sky Ultimate TV package is one of the most popular entry points for new subscribers. It combines Sky’s Essential TV channels with Netflix and is available as a standalone television package or as part of a broadband bundle.

Channels and Content

Essential TV, the base tier, includes over 100 channels covering entertainment, documentaries, news, and children’s programming. Sky Ultimate TV builds on this by adding Netflix Standard with Ads, along with access to Sky’s on-demand library and the Discovery+ basic tier. Some promotional offers noted by What Hi-Fi? have also included Disney+ at no extra cost for certain customers.

Netflix Inclusion

Netflix is baked into most Sky TV packages for new customers. The Essential TV bundle at £22 per month includes Netflix Standard with Ads, while higher-tier bundles may include the ad-free Standard plan. This bundling is a deliberate part of Sky’s pricing strategy and is clearly stated on Sky’s official TV packages page.

Average Monthly Cost

The average monthly cost for a Sky TV and broadband package for new customers falls between £35 and £51, depending on broadband speed. The Essential TV plus Full Fibre 150 bundle sits at £35 per month, while the Ultimate TV plus Full Fibre 900 option reaches £51 per month. Standalone television without broadband starts at £22 per month.

Are There Sky Stream Deals for New Customers?

Sky Stream is a key part of Sky’s 2026 offering for new customers. It is a streaming platform that does not require a satellite dish, making it suitable for homes where a traditional installation is not possible or desired.

Contract Flexibility

Unlike most Sky TV and broadband bundles, Sky Stream can be taken on a 31-day rolling contract. This gives new customers an option to avoid a long-term commitment. The trade-off is that the monthly price is higher than the equivalent 24-month fixed-term bundle. Sky’s own site confirms that Sky Stream requires broadband with a minimum speed of 30Mb/s.

Broadband-Only Discounts

Sky does offer broadband-only deals for new customers who do not want television. The Superfast 35 package delivers 35Mbps download and 9Mbps upload, while the Superfast tier provides 67Mbps download and 16Mbps upload. Full Fibre options go up to 1Gbps. Pricing varies by speed and postcode, and Sky’s broadband offers page lists the current rates.

Setup Costs

Setup fees for new Sky customers are often waived when signing up online or through a comparison site. MoneySuperMarket, for example, lists Sky Stream bundles with no setup costs. Sky’s own terms may include a one-off activation fee, but this is frequently discounted during promotional periods.

How Do Sky Deals for New Customers Compare to Existing Customer Offers?

The gap between new customer pricing and existing customer pricing is significant. Sky explicitly lists separate rates on its website, with existing customers paying more for the same product.

Pricing Differences

Sky’s Essential TV package illustrates the gap clearly. New Sky TV customers pay £22 per month on a 24-month contract. Existing Sky TV customers pay £28 per month for the same package on the same contract length. The 31-day rolling option is also priced higher for existing users at £31 per month compared to the new customer rolling rate.

Annual Price Increases

Sky raised prices for existing customers in April 2026. According to Uswitch, broadband increased by £3 per month for almost all customers, while TV rose by between £1 and £3 per month. For households with both TV and broadband, the combined increase reached up to £6 per month.

Retention and Loyalty Offers

Existing customers who contact Sky to cancel are sometimes offered retention deals. These loyalty offers are not advertised publicly and vary by individual circumstance. The most reliable way to access them is to call Sky’s retention team near the end of a minimum term.

What Happens During and After a Sky New Customer Contract?

The customer lifecycle with Sky follows a predictable sequence. Understanding each stage helps new subscribers plan for price changes and know when to renegotiate.

1. Month 0 – Sign-up and activation. A setup fee may apply unless waived through an online or comparison-site sign-up. Broadband activation and equipment delivery are completed within the first two weeks.
2. Months 1 to 24 – Promotional pricing period. The agreed monthly rate is fixed for the duration, though Sky reserves the right to make annual inflation-linked adjustments during this time.
3. Month 24 – End of minimum term. Pricing reverts to the standard rate, which is higher than the promotional offer. Customers are no longer locked in and can switch providers or negotiate a new deal.
4. Post-contract – Retention offers. Existing customers who request cancellation may be offered a loyalty deal. These are not publicly listed and vary by case.
5. Annual price reviews. Sky typically increases prices in April, with broadband and TV costs rising by up to £6 per month combined for existing customers in 2026.

What Is Known and What Remains Unclear About Sky Pricing?

Some aspects of Sky’s new customer pricing are clearly documented, while others depend on factors such as location, timing, and individual negotiation.

Why Are New Customer Deals Cheaper Than Existing Customer Offers?

Sky operates in a competitive UK telecom and television market alongside Virgin Media, BT, and other providers. New customer acquisition pricing is set aggressively to attract subscribers and maintain market share. The lower rates are treated as a promotional cost of winning business.

Existing customers are charged higher standard rates because the economic incentive to retain them is handled reactively. Retention offers are deployed only when a customer signals an intent to leave, typically through a cancellation call. This model means loyalty is not automatically rewarded — it must be negotiated.

The true total cost of ownership over 24 months for a new customer is the promotional price multiplied by 24, plus any annual increases that occur during the term. After the minimum period, the cost rises to the standard rate unless a new deal is agreed.

Where Can I Find Trusted Information on Sky Deals?

Several independent sources provide verified pricing and contract details for Sky new customer offers. Comparison sites and consumer advice platforms regularly update their listings to reflect the latest promotions.

MoneySavingExpert emphasises postcode-based comparison rather than a single universal offer, and advises checking multiple sources before signing.

— MoneySavingExpert.com

Uswitch reported that Sky raised broadband prices by £3 per month for almost all customers in April 2026, with TV rising by £1 to £3 per month.

— Uswitch.com

For official terms and current pricing, Sky’s own TV and broadband page and broadband offers page list the latest packages. Comparison sites such as MoneySuperMarket and Uswitch provide side-by-side views, while MoneySavingExpert offers expert analysis with savings tips and contract details. The UK telecoms regulator Ofcom also publishes guidance on broadband pricing rules and consumer rights.

What Should New Customers Consider Before Signing Up?

Choosing a Sky deal as a new customer comes down to matching the package to the household’s actual needs. Television-only customers who do not require broadband may find the £22 per month Essential TV package sufficient. Those who want internet as well will typically save by bundling. Sky Stream offers flexibility for renters or those avoiding long contracts, but at a higher monthly cost. Checking broadband availability by postcode and comparing at least three sources — Sky direct, MoneySuperMarket, and MoneySavingExpert — before signing ensures the best available price is secured. Setting a reminder for the end of the 24-month term allows time to renegotiate or switch before standard rates take effect. For those interested in comparing options further, Sky TV and broadband deals are a good starting point, and dedicated Sky broadband offers can be reviewed separately.

Frequently Asked Questions